I put up a post a while ago comparing U.S. movie posters for American movies to the versions that were released for the same pictures in Italy. As I continue to roam the web, and particularly the newly discovered MoviePostersDB.com, I continue to find that foreign, particularly Italian, posters are far more artistic/intriguing/seductive than the American ones. This time I have focused specifically on Hitchcock movies, films that in and of themselves embody artistry, intrigue and seduction. These movies, because they were so well publicized, have multiple posters per country to their name, but here I have grabbed what appear to be the most common versions.
ITALY VS. AMERICA
I think there is no arguing that the American version of what would advertise Hitchcock’s first American film looks pretty bland compared the foreign one. I also concede, however, that the former looks a bit like a romance novel cover. And who is the gorgeous woman in the backdrop? Certainly not Judith Anderson’s Mrs. Danvers. It could be the artist’s manifestation of the deceased Rebecca, but she is never shown in the picture, which is sort of the point. Nevertheless, I would rather see the Rebecca advertised by the image on the left than the one on the right.
Notorious is possibly my favorite Hitchcock movie and one that is certainly darker than the American poster would suggest. Although the key depicted is of significance, the romance between Cary Grant and Ingrid Bergman is not as light-hearted as the advertisement would suggest. The Italian poster is a bit vague in its meaning and with the title perhaps suggests merely a story of an illicit affair, but it is by far the edgier version and one that better suits the tone of the actual movie.
Although I have always enjoyed the Dial M for Murder American poster, the Italian version is a bit more striking, and bloody. Because the Italian title translates as “Perfect Crime”, choosing to focus on the weapon rather than the phone that justifies the American title makes sense. It also notes other intricacies of the film, such as the scissors and the time. I can see the favorite of these two being a toss up for some people. Your thoughts?
I am not in love with either of these posters, but the foreign version is much more eye-catching. It highlights the one setting in which the entire film takes place while highlighting its star, who is perhaps not as mean as the poster suggests. The U.S. ad is just bland. We get it: it’s called Rope and there’s a rope.
In this instance, the Italian poster borrows from the American one but manages to give us a much different feel for the movie. The use of unnatural color and the red tone suggestive of blood makes The Birds a more frightening looking picture. The birds themselves also look more threatening in the overseas ad, which allows it to trump the domestic version.
I’m not sure I can entirely pass judgement and declare the Italian Vertigo poster better than the U.S. version. Although the foreign advertisement has many seductive and creepy elements, the simplicity of the American poster and its emphasis on the vertigo effect invented by Hitchcock in making that movie is difficult to rival. Again, the Italian movie title is not the same as the American, so “The Woman Who Lived Twice” likely inspired a different poster.
What do you think?