I have done posts in the past comparing U.S. movie posters for American films to those advertisements that were produced internationally for the same flicks. Italy has proven to be a good source of interesting posters (see this post for examples), but France is no slacker when it comes to out doing the Americans on the artsy side. The following are some comparisons between the American posters and French. Which versions do you prefer? If you have your own favorite French posters, please share.
FRANCE VS. AMERICA
The American poster is not bad for Touch of Evil, but the French one is even more dramatic. While the U.S. made the poster suggestive via the embrace between Janet Leigh and Charlton Heston, the French more subtly suggested the bedroom action by framing the characters with a bed post. The foreign version might actually convey to audiences that Heston is responsible for the horrible bed-based action Leigh will suffer in two different settings, whereas the American version is a bit more romantic.
You can see the similarities between where the French and the Americans were going with the poster for Operation Petticoat. Both are provocative with the woman’s legs, but I must say the French had a bit more fun with the depiction of the men’s reaction. I’m laughing more at the French one than the American.
Another sexy movie with two different posters approaches is The Lady from Shanghai. All versions of the American poster featured that same pose by Rita Hayworth, but the French version certainly has a more interesting and artistic quality. This might be a matter of taste. What do you say?
Now for some comedy/war fun. Although the American version assures us there will be laughs to be had, the French poster draws a very serious picture. It is not bereft, however, of two men dancing together, so a close enough look sheds some light into the elements of Stalag 17. However misleading, I do appreciate the artistry of the French approach.
This difference might be my favorite. The Lost Weekend approaches both emphasize the seriousness of the film, but where the American take crowds in unnecessary elements, the French took a simplistic view. For those who have yet to see the picture, the bat surely will present some confusion, and it references only a minor, yet memorable, scene in the movie tracing an alcoholic’s helplessness under the influence of drink.
What it your analysis?
Filed under: Comedy, Drama, Mystery, Romance, Thriller, War Tagged: | Cary Grant, Charlton Heston, Janet Leigh, Orson Welles, Otto Preminger, posters, Ray Milland, Rita Hayworth, Tony Curtis, William Holden